Ad Astra Selections

Are Influencer Brands the Key to Bringing Millennials to Department Stores?

Nordstrom and Barneys are finding success in the burgeoning world of influencer brands for whom promotion and feedback are built-in.

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.

How Professional Service Marketers use Marketing Automation Strategies

professional service marketing automation, refers to experts working on software platforms designed for marketing departments and organizations.

How to Promote Your Most Prestigious Content

Think about a scenario where you’ve come up with content that you know adds tremendous value to ...

DIY: How To Market Your Small Business In Any Economy

As a small business owner, you may wonder how you can market your brand and products, and get results. Have you thought about inbound marketing?

Show Off Your Promotional Products!

The following is part of Proforma’s guest blog series and is written by Emily Potter, Content Marketing Manager for Outdoor Cap Company<br>No matter how you display headwear and other promotional products, allow me to first emphasize the importance of a meaningful, memorable, and positive experience for not only your direct customers, but anyone that may pay a visit to your facility, or pass by your…

Bright Ideas for Promotional Items

Promotional items are visual aids used to remind the public about products, businesses and ideas and are typically produced by applying a business logo to a useful item. Embedding a company name or ...

Benefits of promotional products advertising campaigns

Have you used promotional products for advertising and branding for your company? If you have not ru...

What's the real value of promotional products?

Promotional products are an increasingly popular advertising channel that many businesses are beginn...

What makes a good promotional product?

We all get promotional products – go to a conference, or a concert, or sign up for a credit card, and you’ll likely receive a promotional item. These items can vary widely – from t-shirts to water bottles to tote bags. There aren’t many companies that don’t have a promotional product (or twelve) to give...

Why Use Kitchen Promotional Products?

Look around your kitchen or office break room and you’re bound to find some promotional products (82% of homes do!). There is a good reason for that — they work!

What are the Advantages of using Promotional Products?

Did you know one of the most effective ways to advertise your business is to offer promotional products to your customer base? It’s true. It only takes small acts of gratitude and appreciation to make your business marketing a power... Read More

What Are Promotional Products?

Fact or Fiction? Promotional Items and Sponsorships

Promotional items and sponsorships are considered advertising.<br>FACT. TREC considers those item...

Do You Really Want Cheap Promotional Items?

Have you ever said you were looking for cheap promotional items? I know that at times your budget may not allow for expensive promotional giveaways, but p

Do Branded Promotional Items Still Make An Impact?

Branded Giveaways And Other Promotional Products: Want the biggest marketing impact? Imprint your business name on business cards, brochures, and promotional items! Excerpt: Yes, we live in a digital world. As such, online marketing seems to be the only thing marketers think of when trying to attract new business. I am even guilty of it …

3 Key Benefits of Promotional Products in the Business World

A plethora of businesses are missing opportunities to capitalize on the use of promotional products,...

Company Picnic Ideas: Include These Hot Promotional Products

Need some fun company picnic ideas? Be sure to pack some hot promotional products that are sure to delight!

25 Insane (But True) Facts About Promotional Products

If you’re in the business of promotional products, you know the impact they can have on an organization’s marketing efforts. But do you know these fun facts about promotional products? Eight in 10 consumers own between one and 10 promotional products. Fifty-three percent of these people use a promotional product at least once a week. […]

2 Things To Expect From Promotional Products

So you run a business and are considering investing in promotional products for the first time? Great! There are countless benefits associated with incorporating promotional products into your business operations, including a stronger brand identity, more engaged relationships with your employees and clients, and the opportunity to have free, "walking" advertisements working for you 24/7. To reap all those benefits, make sure your product choices are…